We Built EMJ Because Local Contractors Deserve Booked Business, Not Shiny PDFs.

Before starting EMJ Marketing Group, we watched hardworking local contractors, painters, plumbers, HVAC technicians, cleaners, and remodelers, spend thousands of dollars every month on "marketing agencies."

At the end of every month, those agencies handed over 30-page PDF reports full of impressions, clicks, and vanity stats. But when the business owners checked their bank accounts or estimate calendars, nothing had changed.

We realized local service businesses didn't need another generic creative agency or social media manager. They needed a practical system that solves real daily problems: missed calls while working on job sites, leads sitting unread in email inboxes, slow mobile websites, and zero automated Google review requests after finishing a job.

"So we built EMJ to bridge the gap between getting found on Google and turning that local search attention into booked, paid work."

Client Relationships & Growth Direction

Justin Rairdon

Justin is EMJ’s primary client communicator and often the first person clients meet. He leads initial conversations, learns how each business operates, identifies its immediate needs, and keeps communication clear throughout the relationship. He helps turn client goals into a shared direction the entire EMJ team can build from.

“Strong marketing starts with understanding the business behind it. We listen first, communicate clearly, and make sure every solution is built around what the client actually needs.”

Growth Strategy & Implementation

Ella Countryman

Ella leads growth planning, marketing strategy, and hands-on implementation. She sees how the individual pieces of a business connect, develops long-term strategies around its goals, and turns those strategies into systems that can actually be executed. She works closely with Mak on websites, campaigns, research, automation, and digital growth systems, with each bringing ideas that strengthen the other’s work.

“I don’t look at marketing as a collection of separate services. I look at the entire business, find what is limiting its growth, and build a strategy where every piece works together.”

Web, Systems & Marketing Technology

Mak Witucki

Mak leads the technical side of EMJ while working closely with Ella to build websites, CRM systems, automations, digital experiences, and connected marketing infrastructure. Their work is highly collaborative: they exchange ideas, solve problems together, and combine strategy, design, and technology to create stronger solutions than either function could produce alone.

“The best technology should feel simple to the client, even when the system behind it is complex. We build tools that connect, automate, and make growth easier to manage.”