EMJ MARKETING GROUP LLC| Based in Bemidji, MN | Growth Systems & Performance Marketing
    • (218) 368-6074
    EMJ Marketing Group LLC
    EMJ Marketing Group Crest
    CONVERSION & SYSTEMS

    Conversion Rate Optimization (CRO)

    Systematically Eliminate Funnel Friction & Double Conversion Rates

    Conversion First UX
    Data-Driven Strategy
    Instant Lead Capture
    CRM & AI Integration
    Founder-Led Execution
    THE CORE FRICTION POINT

    What's Limiting Growth Today

    Increasing traffic to a low-converting website wastes money. Most sites leak qualified leads due to hidden form friction and unclear CTAs.

    THE EMJ ARCHITECTURE

    How We Solve It For Good

    EMJ uses heatmapping, session recordings, and A/B testing to identify where users drop off, optimizing layouts and copy to convert more visitors into leads.

    A/B TEST DASHBOARD
    CONVERSION LIFT
    +195%
    INTERACTIVE ESTIMATOR

    Estimate Your Revenue & Growth Opportunity

    WEBSITE REVENUE CALCULATOR

    Website Conversion & Lost Revenue Estimator

    See how much revenue your current website is leaking to competitors in your city.

    EMJ Benchmark: 4.5% Conversion Rate
    Estimated Monthly Visitors800 / mo

    Total local searchers visiting your site per month.

    Current Conversion Rate1.5%

    Average contractor sites convert 1.0% – 1.8%.

    Average Job Ticket$1,800

    Average revenue per completed service job.

    Current Monthly Leads:
    12 Leads / mo

    At 1.5% current site conversion.

    EMJ High-Converting Site:
    +24 Extra Leads / mo

    At 4.5% EMJ mobile-optimized conversion benchmark.

    Potential Annual Growth:
    +$194,400 / yr

    Based on standard 35% estimate job close rate.

    Includes mobile tap-to-call, speed optimization, and CRM form sync.
    EMJ SERVICE DELIVERABLES

    What EMJ Includes in Conversion Rate Optimization (CRO)

    User session recording & heat map drop-off analysis
    Form field friction reduction & UX optimization
    Call-to-action placement & copy testing
    Mobile checkout & appointment booking flow overhaul
    Trust signal & social proof placement optimization
    Continuous A/B testing & conversion reporting
    HUMAN CLIENT EXPERIENCE

    What It's Like to Work With Us on Conversion Rate Optimization (CRO)

    You're never passed off to an automated help desk. You work directly with our lead strategist for this service.

    Mak Witucki
    Mak Witucki
    CTO & CRO Specialist
    Direct Project Lead
    THE STEP-BY-STEP CLIENT JOURNEY
    1
    Friction Audit Presentation
    Mak shows screen recordings of real users getting stuck on your site and explains exact UX fixes.
    Our Personal Promise: Measurable conversion rate increases backed by rigorous user testing data.
    EXACT FRAMEWORK

    Our Service Execution Steps

    STEP 01

    Heatmap & Analytics Data Audit

    STEP 02

    Friction Audit & Hypothesis Backlog

    STEP 03

    UX & Copy Test Variation Build

    STEP 04

    Live A/B Experiment Execution

    STEP 05

    Winner Deployment & Next Sprint

    CONNECTED SYSTEM

    Related Services That Connect With This

    Rapid Experimentation

    Execute continuous testing sprints across your site.

    FREQUENTLY ASKED QUESTIONS

    Conversion Rate Optimization (CRO) FAQs

    What is a good website conversion rate?

    For local service businesses, high-performing mobile sites convert 10% to 20%+ of visitors into calls or form submissions.

    READY FOR HIGH-CONVERTING GROWTH

    Ready to Build Your Conversion Rate Optimization (CRO) Architecture?

    Partner with EMJ Marketing Group to turn your online presence into a working growth engine.